Tuesday, December 4, 2012

Your Shopping Results

2012 seems to be the year that shoppers really indulge in the holiday deals since these past few weeks. According to CNNMoney, Cyber Monday hit a record high. To be exact, online sales rose 30% higher than last year's results from IBM Digital Analytics Benchmark.

You all had to be so fancy huh?

The projections from data predictions for Cyber Monday for this year were also exceeded, in addition to the 21% rise in Black Friday online sales and 17% increase from Thanksgiving day. 

I think one of the reasons for the significant increase is because when I personally browsed around for sales, most retailers seemed to extend this Cyber Monday event for more than one day. Some stores began sales since Sunday and others continued their sales well throughout the week. While I do believe this shopping frenzy helps stimulate the economy, I'm honestly uncomfortable with the idea that people make insane materialistic purchases during the holidays. And many retailers are banking heavily on that idea. Especially these large corporations that seem to be everywhere, in every town, selling everything, while squishing small businesses and diminishing employee value.. but I digress...

Anyhow, the top retailers that were searched were Walmart, Best Buy, Amazon, Sears, and Target. Additionally, the top online product searches were for Amazon's Kindle and Kindle Fire, iPads, and iPod Touch just to name a few. So while digital cameras and equipment weren't part of this years top searches, I still believe technological devices and electronics, generally, still rock the holiday socks.

Remember when it's all said and done, there's more than what meets the eye... 

1 comment:

  1. Wow, those are some large spikes in sales over a one year period. Where does all that extra traffic come from though? You know? I always wonder, like where was that 30% before this year.